As Chief Executive Officer, Merijn is responsible for determining Elitac Wearables’ long-term business strategy. In addition, he oversees the commercialisation of wearables developed by Elitac Wearables, the exploration of new markets and the launch of new customer partnerships.

He studied Industrial Engineering and Management at the University of Twente (NL) and gained experience in various start-ups. He is passionate about bridging the gap between research findings and commercial applications, which inspired him to co-found Elitac Wearables in 2012.

His vision is of a future in which smart clothing is everywhere, virtually indistinguishable from traditional clothing and most importantly, improving people’s lives.

Martin is in charge of the smooth day-to-day running of Elitac Wearables. His role ranges from co-formulating and implementing busines strategy, managing the multi-disciplinary team, overseeing budgets and managing stakeholder relations.

He has a degree in Public Administration and ten years’ experience as a project manager and team lead. Among others, Martin worked for VX Company where he successfully managed projects for a variety of customers: from offshore to government and from business to technical.

A cross-disciplinary design & thought leader with an entrepreneurial mindset, and a strong vision for driving innovation. With over 15 years of experience in design, and 10 years of experience in wearable technology. As Creative Director at Elitac Wearables, Guus is responsible for the design strategy, creative vision, and quality output of the projects. As Head of Innovation, he makes sure Elitac Wearables stays on the fore-front of wearable technology, by focussing on new business development, R&D, and strategic partnerships.

Wouter is Elitac Wearables’ senior scientist. He takes a creative lead in our on-going research on haptic technology and the integration of electronics and textiles, whether in-house or in collaboration with partners.

He obtained his M.Sc. degree in Electrical Engineering at the University of Twente (NL) in 2004 and worked for 8 years at the renowned Dutch research institute TNO. There, he developed and evaluated innovative visual, auditory and tactile human interaction concepts. Motivated by the promising research results yielded by haptic technology, he co-founded Elitac Wearables in 2012.

Bram Bicknese is Elitac Wearables’ Lead Developer, responsible for overseeing the hardware and software development for our wearables. His tasks also include designing new PCBs, writing and optimising firmware and evaluating new designs.

Bram studied electrical engineering (B.Eng) and gained experience in hardware development at Thales and Massey University in Palmerston North, New Zealand.

Jasper Sikken is an experienced hardware design engineer and worked for several companies in the Netherlands and in Silicon Valley. He has a bachelor’s degree in electrical engineering and a master’s degree in Biomedical Technology. Jasper has developed several low power wireless devices and loves to work in small teams and in fast changing environments.

Tineke reinforces the design team at Elitac Wearables. She ensures that all functionality is integrated into a holistic product, focusing on concept development, prototyping and manufacturability.

She has a master’s degree in Industrial Design and Engineering from the University of Twente (NL) and extensive all-round design experience. Tineke is a product designer who enjoys realising appealing and easy-to-use designs.

As Project Manager, Tommie is responsible for managing wearables development projects. He works with our clients to define project scope and organises the team to ensure that goals are met on time and within budget.

With a background in Industrial Design and experience in large-scale production series, he likes combining project management with getting his hands dirty on design and technical problems. He is especially interested in combining new (digital) technologies with physical products, such as robotics, connected products and wearables.

Jaditja applies her product design expertise to R&D, prototyping and testing at Elitac Wearables. Among others, she is responsible for creating, building, testing and optimising design concepts.

She has a BA Sc. in Industrial Product Design. With her creativity and up-to-date knowledge of product design, she ensures her designs are always smart and well-functioning.

As Software Developer, Arjan is responsible for developing, improving and implementing the software that drives our wearables, ensuring the code is lean and energy efficient.

He is an experienced professional with in-depth experience developing software for the broadcast media industry. With his background, he brings a strong focus on automation, modularisation and software efficiency to Elitac Wearables.