Team

Elitac Wearables has a talented multidisciplinary team consisting of hardware, software and textile designers, engineers, researchers and project managers: All experts in their field and passionate about innovation and wearables.

Chief Executive Officer

Merijn Klarenbeek

As Chief Executive Officer, Merijn is responsible for determining Elitac Wearables’ long-term business strategy. In addition, he oversees the commercialisation of wearables developed by Elitac Wearables, the exploration of new markets and the launch of new customer partnerships.

He studied Industrial Engineering and Management at the University of Twente (NL) and gained experience in various start-ups. He is passionate about bridging the gap between research findings and commercial applications, which inspired him to co-found Elitac Wearables in 2012.

His vision is of a future in which smart clothing is everywhere, virtually indistinguishable from traditional clothing and most importantly, improving people’s lives.

Chief Operating Officer

Martin van den Berg

Martin is in charge of the smooth day-to-day running of Elitac Wearables. His role ranges from co-formulating and implementing busines strategy, managing the multi-disciplinary team, overseeing budgets and managing stakeholder relations.

He has a degree in Public Administration and ten years’ experience as a project manager and team lead. Among others, Martin worked for VX Company where he successfully managed projects for a variety of customers: from offshore to government and from business to technical.

Senior Scientist

Wouter Vos

Wouter is Elitac Wearables’ senior scientist. He takes a creative lead in our on-going research on haptic technology and the integration of electronics and textiles, whether in-house or in collaboration with partners.

He obtained his M.Sc. degree in Electrical Engineering at the University of Twente (NL) in 2004 and worked for 8 years at the renowned Dutch research institute TNO. There, he developed and evaluated innovative visual, auditory and tactile human interaction concepts. Motivated by the promising research results yielded by haptic technology, he co-founded Elitac Wearables in 2012.

Embedded Software Developer

Roel Baardman

Roel reinforces the team as Embedded Software Developer. Driven by the vision of ubiquitous computing, Roel implements new functionality for our products while maintaining code quality and simplicity.

He has an MSc in Embedded Systems from the University of Twente (NL) and 10 years’ working experience with embedded systems.

Designer

Jaditja van Kempen

Jaditja applies her product design expertise to R&D, prototyping and testing at Elitac Wearables. Among others, she is responsible for creating, building, testing and optimising design concepts.

She has a BA Sc. in Industrial Product Design. With her creativity and up-to-date knowledge of product design, she ensures her designs are always smart and well-functioning.

Lead Developer

Bram Bicknese

Bram Bicknese is Elitac Wearables’ Lead Developer, responsible for overseeing the hardware and software development for our wearables. His tasks also include designing new PCBs, writing and optimising firmware and evaluating new designs.

Bram studied electrical engineering (B.Eng) and gained experience in hardware development at Thales and Massey University in Palmerston North, New Zealand.

Lead Designer

Guus de Hoog

As Lead Designer, Guus is responsible for the design strategy and creative vision of the projects at Elitac Wearables.

Guus is a user-centred designer with over 10 years’ experience in the overlapping fields of product, UX and service design. He has worked on consumer electronics, sports equipment, medical devices, smart wearables & IOT projects. His multi-disciplinary experience comes in handy when turning concepts into reality: connecting the different design specialisms and making sure all key design goals are met.

Senior Hardware Developer

Jasper Sikken

Jasper Sikken is an experienced hardware design engineer and worked for several companies in the Netherlands and in Silicon Valley. He has a bachelor’s degree in electrical engineering and a master’s degree in Biomedical Technology. Jasper has developed several low power wireless devices and loves to work in small teams and in fast changing environments.
Designer

Tineke Spikker-Titsing

Tineke reinforces the design team at Elitac Wearables. She ensures that all functionality is integrated into a holistic product, focusing on concept development, prototyping and manufacturability.

She has a master’s degree in Industrial Design and Engineering from the University of Twente (NL) and extensive all-round design experience. Tineke is a product designer who enjoys realising appealing and easy-to-use designs.

Product Manager

Edzo Klawer

Edzo is Elitac Wearables’ product manager for wearables aimed at the medical/health sector, such as the BalanceBelt. For these wearables, he is in charge of the development roadmap, stakeholder relations and market entry.

Edzo has a master’s degree in Biomedical Engineering, with a special interest in medical imaging. With his medical background, he has a unique insight into the specific requirements and pitfalls of wearable health tech.

Research Manager

Christina Bodenstein

Christina is a researcher for Elitac Wearables, responsible for co-formulating and managing our long-term research strategy.

She obtained her PhD at the Technische Universität Darmstadt, Institute of Printing Science and Technology in the field of printed electronics and has M. Eng degrees from the University of Media, Stuttgart and from Xi’an University of Technology, PR China (German-Chinese study program of Printing Technology and Management).

Fascinated by interdisciplinary fields where design meets engineering, she brings her knowledge of the integration of electronics into wearables to the team.

Marketing Manager

Dani van Weert

As Elitac Wearables’ Marketing Manager, Dani is in charge of formulating our marketing strategy, coordinating marketing campaigns, content creation, press relations and events.

She has master’s degrees in International Business and Communication Studies from Tilburg University and Brighton University. Based in the United Kingdom for 13 years, she gained extensive experience at a London agency. Here, she developed and managed communication strategies for a wide variety of companies, from multinationals to SMEs.

She loves working in a multi-disciplinary team and is inspired by the potential of technology and smart clothing to improve people’s lives.

Embedded Software Developer

Arjan Houben

As Software Developer, Arjan is responsible for developing, improving and implementing the software that drives our wearables, ensuring the code is lean and energy efficient.

He is an experienced professional with in-depth experience developing software for the broadcast media industry. With his background, he brings a strong focus on automation, modularisation and software efficiency to Elitac Wearables.

Wearables and Soft Goods Designer

Marloes Peters

Marloes Peters is an integral part of Elitac Wearables’ design team. As a fashion designer, she is in charge of the design and development of the textile parts of our wearables. Her task is to facilitate the smooth integration of solid components, 3D prints and/or electronics into textiles.

With extensive design experience at major fashion labels, she is well placed to develop our wearables to a production-ready level. Keywords that apply to all her designs include: innovation, usability, durability, functionality.

Junior Hardware Developer

Tycho Topper

As Junior Hardware Developer, Tycho assists with the assembly and production of prototypes and products. With his wide array of practical skills, he is also indispensable in handling a variety of jobs in the Wearables Lab.

He divides his time between pursuing a B.Eng. Electrical Engineering – Embedded Systems and his role at Elitac Wearables.

Advisory Board

Jasper Dijkman

Marc Grootjen

Gerben de Bree

Jonathan Zwaan

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