“Samsung, Cheil Benelux, Elitac Wearables, Bruut Amsterdam, and sneaker designer Roel van Hoff collaborate to create the ‘Shortcut Sneaker,’ a dance-driven way to control your phone.”
Samsung, in collaboration with Cheil Benelux, Elitac Wearables, Bruut Amsterdam, and sneaker designer Roel van Hoff, is launching the sneaker of the future: the Shortcut Sneaker. This innovative footwear allows users to perform various actions on their phone through specific movements, making life not only more efficient but also a lot more fun.
Move Your Feet to Control Your Phone
The concept is simple: perform a specific move with your sneakers, and your Samsung phone responds accordingly. Different movements correspond to different actions on your phone. For example, you can make a call or play music by performing the moonwalk. Samsung developed this Limited Edition sneaker exclusively for its Members fanbase, creating a world-first gadget with only six pairs in existence.
“With technology, life becomes more enjoyable, funnier, and more magical,” says Gerben van Walt Meijer, Marketing Manager Mobile eXperiences at Samsung Netherlands. “Samsung not only innovates to make life more efficient but also to enrich it. We are launching the sneaker of the future with a wink: the Shortcut Sneaker. A sneaker that allows you to control your phone through movement.”
Galaxy-Inspired Design
Sneaker designer Roel van Hoff crafted a unique design inspired by the Galaxy and outer space. The shoe incorporates materials reminiscent of meteorites and supernovas, featuring distinctive textures and colors. Every detail of the sneaker references Samsung’s Galaxy products.
Advanced Sensors, Machine Learning and Movement Algorithm by Elitac Wearables
Elitac Wearables, with their expertise on electronics in garments and quick development skills, was asked to embed the soles of the sneakers with motion sensors, that continuously track their relative position. They applied machine learning for the algorithm development to capature the movements. Five unique dance moves with the sneakers trigger five different shortcuts. By having numerous people perform the dance moves hundreds of times, the algorithm has become smarter and the motion recognition more accurate.
